Tuesday, February 24, 2009

What the heck is shift?

Celebrating your close personal relationship with the automobile is what SHIFT WEEKLY AUTOMOTIVE NEWS MAGAZINE is allllll about. It's much more than road tests and the usual gearhead content that, for whatever bizarre reason, has become the norm in automotive publications and the vast majority of Web sites.

SHIFT is as much about having fun as it is keeping you informed and entertained.

So, how does SHIFT do this?

For 15 years, Wheelbase Communications, Ltd., has been the automotive backbone for hundreds of North American daily newspapers, supplying interesting and timely stories of an automotive nature. The company now extends its reach by presenting "Shift," a WEEKY ONLINE NEWS MAGAZINE laced with the same great content it provides those daily newspapers.

However, going the extra mile, so to speak, to be its own product with its own soul, Shift takes has a slightly irreverent twist and injects more fun into your read.

New ideas, new attitude and content for non-gearheads is SHIFT'S major strength. Where else can you get an automotive crossword puzzle, a Christmas gift guide for car lovers, Courtney Hansen's column and the latest automotive news and gossip in one place, every week? And that's just a very small sampling of what's to come.

Not merely a Web site where you have no idea what's new and relevant (if there even is anything new a relevant), SHIFT is elaborate automotive news magazine that you can flip through online or download and take with you.

As we ramp up for our exciting launch this spring, we'll be pleased to update you with our progress and even send you some daily news while you wait. Just click here to be added to our newsletter mailing list.